How to Drive Employee Engagement for Your Remote Team

Remote work hasn’t just changed the way we work. It has also fundamentally redefined employee engagement. While it was in the periphery earlier, the pandemic has institutionalized it, with more and more companies opting for a fully remote or hybrid model even after normalcy returns to our lives. This means employee engagement OKR (Objectives-Key Result) too will have to accommodate the implications of this change.

OKRs for employee management when the workforce is remotely placed is one of the biggest challenges facing HR teams today. There’s no time for long-term research or academic debates for employee engagement OKRs as the new models are already in place. But before we get to how HR leaders have adapted OKRs to address the demands of remote work, we need to analyze the impacts of this new model.

Pros and cons of remote work

Pros

• Increased productivity: Companies have found that productivity increases during remote work. A Stanford study found a demonstrable boost to productivity when employees worked from home. The productivity of people work from home has increased to 62%
• Fewer commutes: In knowledge-based sectors that rely on the internet for collaboration, there’s little need for the commute. This has been a significant boon for employees.
• Freedom and flexibility: Employees can now decide their time and space of work and don’t have to worry about repeated supervision.
• Cost savings: Firms don’t have to pay for office spaces or utilities. They also don’t have to spend on unnecessary in-person meetings
• A better work-life balance: Employees can spend more time with their families and devote attention to side projects.

Cons

• Isolation: Instead of seeing themselves as well-connected members of a cohesive group, employees may feel that they are isolated units now. This will hurt employee engagement which is a function of direct and in-person interactions.
• Decreased visibility: When individual contributions are virtually received, interactions will become functional and transactional. In other words, performance becomes talent-neutral in a remote world.
• Lack of boundaries: Work can effortlessly creep up until it takes over employees’ private spaces and lives.

So, while productivity has gone up, employee engagement has decreased during remote work. This means that for employee engagement OKRs to be effective, organizations need to understand the challenges that remote work has thrown up.

The challenges of employee engagement in remote work

While there are system-wide problems and opportunities, what are the specific challenges that HR leaders have to face in a remote workplace?

• A sudden shift: The most important aspect of the shift to remote work was the pace of it. It happened suddenly, without any advanced warning. HR teams didn’t have the time to develop a viable action plan for the realities of remote work.
• No past frameworks: Companies that had no previous experience with remote work didn’t have viable models to roll out. So, OKRs had to be readjusted on an ad hoc basis without reliable precedents.
• Technological gaps: Not all organizations had or have the virtual infrastructure necessary to sustain employee engagement during remote work. The problem was compounded by the fact that technology providers were also limited by the constraints of remote work.

Tips and best practices for adopting OKRs to remote work

To effectively implement employee engagement OKRs, leadership and HR teams can rely on the following tips and OKR best practices.

• Be transparent: From goal-setting to quantifying key results, transparency should be the governing norm. All stakeholders should know their goals, key results, and the timeframe to achieve those.
• Be flexible: Since employees don’t have the same access to necessary resources, management should allow for flexibility when assigning both goals and key results.
• Be user-friendly: The IT systems and tools that companies use for OKRs should be easy to use, manage, and minimal in their interface.

5 top ways to drive employee engagement

To ensure that your employees stay engaged, motivated, and productive, you can use these five techniques to boost employee engagement during remote work.

1. Use technology. Technology should not just be effectively but strategically used for employee engagement OKRs. Using the OKR software tool to streamline communication should be the top priority. Whether it’s Asana or Profit.co, employees should have the bandwidth to communicate within their teams and across functionalities to HR, for example. The objective should be to make employees feel like they’re part of a team and not disjointed units. 

2. Get feedback. Getting feedback and inputs from employees shouldn’t be an annual or quarterly practice. During remote work, HR managers should proactively seek employees’ opinions about their OKRs. This will reveal how systems and processes can be fine-tuned to empower employees. Seeking feedback will make employees feel respected and further employee engagement. It will also reveal redundancies that may not be easily visible in a remote work structure. 

3. Celebrate performances. Recognizing talent should be one of the top priorities in employee engagement OKRs. To increase employee visibility, management should consistently appreciate their performances. The key here is to be specific about individual contributions and not just limit them to teams. 

4. Keep them in the loop. If there are any internal or external factors that might change OKRs, you should immediately and consistently communicate them to the employees. They will appreciate it even if there is uncertainty about systemic goals. What they won’t appreciate is the reluctance to be upfront about it.

5. Focus on their overall well-being. Your employee engagement systems shouldn’t be designed to measure employees just professionally. Their work-life balance should also be a top priority for you. This means HR OKRs should also have the space to include employees’ passion projects, their health, and the time they spent with their families.

In short

While almost all organizations would have an employee management system in place, that would have been designed for on-site and synchronous work. The changed reality of remote work calls for immediate and compelling actionable employee engagement OKRs and frameworks to sustain and increase employee engagement. 

Need more tips for improving employee engagement for your remote team and growing your business? Check out ZenTao’s blog for some helpful information. 

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Author bio & headshot:

Sasi Dharan, Global Marketing Manager, Profit.co 
In his current role, he leads the Digital Marketing Team. He has a decade of experience in project management, Operation Excellence Consulting, and Digital Marketing. 
He is passionate about creating new approaches to brand awareness, and demand generation. He is passionate about learning new technologies, and strategies in marketing and deploying them in his organization. He is also an avid traveler and a biker who has traveled almost 7000 miles in a year.